We’re continuing the conversation about Gretchen Rubin’s book, The Four Tendencies, which we started in our last two episodes. Today, we’re focusing on BUSINESS and how knowing your tendency can support you as a business owner.
We’re going to be covering the full gambit of what it takes to run a business — from crafting an offer, to marketing and messaging, then sales, delivery, and the day-to-day running in between. And we’re going to apply the Four Tendencies to each of those aspects of entrepreneurship.
Whatever your tendency — Upholder, Obliger, Rebel or Questioner — it’s our aim to help you harness your tendency’s strengths to be a successful and happy business owner.
[06:54] What does it take to run a business?
[15:56] Marketing and Messaging
[30:44] Admin and Day-to-Day
Rowena has just finished Digital Minimalism by Cal Newport.
Shelley is re-reading The Call of the Wild and Free by Ainsley Arment.
Shelley's "Launch and Love It" approach to Sales Funnels and the customer journey.
We talk about Rowena's consistency in publishing helpful educational content each month. Read her posts here, and sign up to her email list to be alerted to her monthly posts and get another email with a list of curated articles of interest.
Find us at twobookedup.com.
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