TBU#3 Running your own business using The Four Tendencies

We’re continuing the conversation about Gretchen Rubin’s book, The Four Tendencies, which we started in our last two episodes. Today, we’re focusing on BUSINESS and how knowing your tendency can support you as a business owner.

We’re going to be covering the full gambit of what it takes to run a business — from crafting an offer, to marketing and messaging, then sales, delivery, and the day-to-day running in between. And we’re going to apply the Four Tendencies to each of those aspects of entrepreneurship.

Whatever your tendency — Upholder, Obliger, Rebel or Questioner — it’s our aim to help you harness your tendency’s strengths to be a successful and happy business owner.

[06:54] What does it take to run a business?
[08:51] Offering
[15:56] Marketing and Messaging
[21:25] Sales
[26:00] Delivery
[30:44] Admin and Day-to-Day

Current Reads:

Rowena has just finished Digital Minimalism by Cal Newport.

Shelley is re-reading The Call of the Wild and Free by Ainsley Arment.

Links we mention:

Shelley's "Launch and Love It" approach to Sales Funnels and the customer journey.

Rowena's Career, Business and Life Coaching Programme

Shelley's article, Launching a coaching package or a service-based offer? Here’s what you’ve got to know before you start

We talk about Rowena's consistency in publishing helpful educational content each month. Read her posts here, and sign up to her email list to be alerted to her monthly posts and get another email with a list of curated articles of interest. 

Connect with us:

Find us at twobookedup.com.

Connect with Rowena @rowenamabbott on IG and at rowenamabbott.com.

Connect with Shelley @shelleysmithcreative on IG and shelleysmithcreative.com.