TBU#8 Our best tips to “Lazy Genius” your business (inspired by The Lazy Genius Way by Kendra Adachi)

Today, Rowena and Shelley are considering where and how to use the Lazy Genius Principles in their small businesses. They’ll share where they are currently using these principles and where they could be leveraging Lazy Genius principles a little more to make their businesses simpler and also more fulfilling.

So if you’re a business owner, or you aspire to start a business sometime in the future, then listen in. There’ll also be plenty of food for thought for those of you who are in full-time employment too.

Between them, Rowena and Shelley have at least 20 years of combined experience running their own businesses alongside the journey of parenthood. Shelley has encouraged many people to take the leap into entrepreneurship and has supported them with copywriting and website development and advice.

For many years, Rowena has been committed to building a business that is simple and light (which is very lazy genius) and she’s supported many of her coaching clients to transition from a more traditional job to starting their own business. 

In this episode, they’re bringing all this experience to the table, mixing it up with the Lazy Genius Principles, and giving you a good dose of inspiration to Lazy Genius your business.

Check out Shelley’s post about tailoring your launch based on your stage of business. https://www.shelleytonkinsmith.com/launch-starting-point/ 

What we’re reading:

Rowena is reading I Owe You One by Sophie Kinsella.

Shelley is reading Raising Critical Thinkers by Julie Bogart.

Connect with us:

Find us online at twobookedup.com

Connect with Rowena @rowenamabbott on IG and at rowenamabbott.com.

Connect with Shelley @shelleysmithcreative on IG. Her copywriting business is at shelleysmithcreative.com and her writing and other musings are at shelleytonkinsmith.com.